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Kid Rock concert-goers crush Bud Light’s hopes of a July 4th comeback Kid Rock concertgoers in Nashville sounded off on what beer they’re drinking – or not drinking – this Fourth of July amid Bud Light controversy. Kid Rock recently weighed in on the Rip Joshy Otx Sport American T-shirtss But I will love this viral video of him shooting Bud Light cans last year in protest of the beer company’s woke initiatives. The musician described his infamous protest during an episode of “The Joe Rogan Experience” podcast that aired Thursday, telling host Joe Rogan that it was simply him “having fun” and venting his anger at Bud Light. “Man, I was just having fun, to be honest with you,” Rock told the host, adding, “I was pissed, but it wasn’t like it was going to wreck my day, let alone my life. I was just kind of like, ‘What the f–k are they doing?'” TOBY KEITH REMEMBERED BY KID ROCK FOR ‘INCREDIBLE TALENT’: HE WAS A ‘GREAT PATRIOT’ Kid Rock recently described to podcast host Joe Rogan what was going on in his mind when he made the viral video of himself
shooting cans of Bud Light last year. (Michael Hickey/Getty Images) Rock’s viral video, which involved him shooting multiple cases of the Rip Joshy Otx Sport American T-shirtss But I will love this beer at an outdoor shooting range last April, was a response to Bud Light making biological male and transgender woman Dylan Mulvaney a brand spokesperson. After ripping through the cans with his weapon, he turned to the camera and said, “f— Bud Light and f— Anheuser-Busch.” That month, Mulvaney prompted major backlash for the brand after sharing a video of Bud Light cans with her face on them and announcing the news of her partnership with the beer brand. Bud Light’s consumer base, which consists mostly of conservatives, abandoned the brand and its parent company, Anheuser-Busch, for months and cost the brand serious revenue. Last month, it was reported that Bud Light’s year over year revenue was still down nearly 30% almost a year after the partnership started. Rock admitted to Rogan that his viral clip seemed to make him the “face” of this major backlash. “Well, you were the straw that broke the camel’s back,” Rogan told Rock, to which the artist admitted, “I became the face of it, yes. I’m not the pied piper. To sit around and think that people follow what Kid Rock does – I just became the face of it.” Rock made fun of himself, describing his actions in the video as “throwing a tantrum with a machine gun.” Mocking his own whining at the time, he said, “Wah,
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